Salesforce Commerce Cloud is a B2C solution for online medium and large-scale online businesses. Being the AI-powered cloud, it can give personalized suggestions, track down your best-selling products, and offer better insights into sales strategies.
Salesforce has several basic modules to work with:
Order management;
Community;
Lighting Usage App;
Service;
Marketing;
Bolt Solutions;
Sales;
Salesforce Chatter.
You may need Salesforce CRM consulting if you wish to expand your business or enter an international market. The best way to do that is to hire a dedicated Salesforce CRM developer that could provide you with salesforce offshore development and support.
The key features of SFCC are the following:
Einstein
Einstein is a new generation of AI technology that gives article recommendations, controls the bots, makes a content selection, does a What-If analysis, and controls your sales and finances.
The cloud has the Knowledge section that helps your agents browse for articles. It selects relevant articles that perfectly suit your needs. Einstein makes your bots better understand slang, abbreviations, terms, and other types of special language. The Reports & Dashboards feature powered by Einstein displays performance metrics in forms of charts and diagrams.
Visual merchandising
This is the section that allows the sellers to check their products. The Infinite scroll feature destroys old Salesforce CRM limitations like displaying up to 50 products or searching for 1 product at a time. The Top button returns the customers to the top in a second. The drag-and-drop technology lets you change the position of your products in a list and sort them out in the way you want.
To increase productivity, the app lets you use the Export option that supports the CSV format. This is a special file format that contains data from the whole website. The system remembers every selection so you won’t need to choose the product twice.
Order management
Among other Salesforce CRM capabilities is order management. Salesforce applies the off-the-shelf approach for their order confirmation window. Should your client purchase at least once on your site, the system remembers the delivery address, contact information, and even credit card information. This is for the shopping convenience because no one wants to type in all those data every time they make an order.
Once your client has submitted the order, they don’t need to wait for the e-mail. They see all the order details in a pop-up window. All the new orders will take place on the top. You can see all the orders and sort them out. You don’t have to do it manually, click on the suggested sorting fields, and you’re all set.
Salesforce SMC for B2C Commerce
SMC is a content management system. Salesforce has come up with its one-of-a-kind electronic content manager that makes your life easier. You can see the metrics, recent content, authors, content type, and status.
To generate more leads, you need to organize your content by region, brand, campaign, etc. Working with a system like this, it takes you no time. Once your article, e-mail, or tutorial is ready, you can choose the name and description of the content out of the box and add it to the table. This way you can avoid all that folder mess on your computer.
Customer 360 Data Manager
The module Customer 360 Data Manager is closely connected with Einstein Analytics. Together, they let you sort your customers according to the name, customer number (ID), email, global profile, and others. Besides, each section starts with top customers.
SFDC CRM helps you see your business through the eyes of your customers. You can check the information on the order and account history to make better-personalized suggestions.